Howard Hollow- Executive Officer
General Manager (R&D)
Howard has had a long career in both practical and research aspects of horticultural science. He has owned and operated one of the largest commercial agri. enterprises in Victoria and South Australia employing at times over 100 people and producing up to 45 tonnes of produce per week. He has extensive experience in horticultural production, research, development and extension and holds many qualifications in fields from horticultural science from Melbourne University to post graduate botany and microbiology, medical science, quality assurance, adult education and other fields. He has managed large commercial laboratories testing soils, composts and plant tissue and has operated and is proficient in the use of many scientific analytical instruments. After selling his large enterprise Howard worked for PIRSA RURAL SOLUTIONS as Senior Horticultural Consultant and a Program Manager for vines, olives vegetables and flower industries in South Australia. He was the lead researcher and manager of the research and extension project that introduced the use of " Class A Reclaimed Water" recycled from the SA Water Bolivar Wastewater Treatment Plant from 1997-2001 to the Northern Adelaide Plains known as the Virginia Pipeline Scheme ( VPS) and was instrumental in inducing the state government to seek co -investment in the $63 Million project to supply up to 20 Giga Litres of CARW to over 250 growers in the region taking pressure off the diminishing groundwater reserves that were increasing in salinity and would have lead to an unsustainable industry. He also managed the installation of the Glass House Modernisation Project. He returns to the Virginia Horticulture Centre to take up and help to confront the challenges facing the industry on the NAP including scientific and commercial pressures and has made an impact representing grower interests to State and local government and seeking to improve the sustainability, profitability and lives of all the important grower groups that make up this great healthy food producing industry.
Howard still operates a small vineyard and is aware of the challenges facing all primary producers in the region.